"The consumers are the reason of our existence, thus we should exceed in satisfying them with products of higher quality and attractive value."

"The consumers are our ultimate employers, thus we shall honor and respect them for providing us with working opportunity."

"Superior quality is our purpose of unity. We will stimulate the creativity and ambition of our people in order to innovate and attain the superior quality that gives us competitive advantages."

"Our people is our most valuable resource. We will search to bring the talented, motivated and honest tat contribute to the benefit of our company because we recognize that whatever is beneficial to the company is so to the individual."

"Individual freedom and responsibility will be encouraged in our company, for we believe that the harmony between these two creates the natural environment that promotes initiative, which in turn leads to innovation and continuing progress."

"Competition is our challenge to better ourselves, and so we will challenge our competitors and meet them with innovation, speed and the motivation that derives from individual pride and leadership."

"Our society is our family. Our environment is our home. We will fulfill our mission with devotion to the timeless love for family and home, for society and the environment."

"Thus by pursuing these principles we believe that Campofresco will profit and prosper in health and growth, to satisfy the expectations of shareholders and suppliers in ever-increasing commercial activity and financial benefit."